Web Site Promotion Books:

The Truth About Internet Marketing - Stephen Pierce covers sites, marketing, newsletters, smartpages, content, and does it with a No BS attitude. Recommended.

TrafficSecrets - John Reese has driven a lot of traffic to his sites. In this course he shows you how.

Advertising on The Web by Jim Sterne - This is an easy-to-read business book, with very little technical jargon, that enables Web advertisers to quickly put together Web ad campaigns and negotiate the best deals

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence by Kim M Bayne - will get you organized, point you in the right direction, and help you think through all the details associated with launching an effective Internet marketing presence.

Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services by Steve O'Keefe - a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

Internet World Guide to One-To-One Web Marketing (Internet World Series) by Cliff Allen, Deborah Kania, Beth Yaeckel - use the Web to develop long-term, highly profitable, one-to-one relationships with their most valued customers.

Web Developer.Com Guide to Search Engines by Wes Sonnenreich, Tim MacInta - An exquisite analysis of search engines and their technology

Web Site Design Books:

Teach Yourself Great Web Design in a Week (Teach Yourself Series) by Anne-Rae Vasquez-Patterson - an essential book for creating websites: this book takes you through everything from basic design elements to planning a site to final design--just seven days worth of lessons to teach you how to design Web sites that sizzle. Included is a CD-ROM with all the book's source code, examples, and great software tools.

Secrets of Successful Web Sites: Project Management on the World Wide Web by David S. Siegel - this book takes a close look at 15 high-profile projects and extracts the hard lessons that they can teach. Anyone embarking on a big development project, whether as a designer, producer, or client, will do well to consider them.

Web Site Programming Books:

HTML 4 for the World Wide Web: Visual QuickStart Guide by Elizabeth Castro, Nancy Davis (Editor) - Save yourself money and learn HTML. It's quick; it's easy.

CGI/Perl Cookbook by Craig Patchett, Matthew Wright (Contributor), Peter Holfelder (Contributor) - Ready to use perl scripts for web sites. Add page counters, BBS, and many more nifty programs.

Perl Cookbook by Tom Christiansen, Nathan Torkington, Larry Wall (Foreword) - many many useful & well-written perl scripts.

Javascript Annotated Archives by Jeff Frentzen, Henry Sobotka, Dewayne McNair (Contributor) - Do you want those scrolling lines or pictures that change when you move your mouse over them? This is the book for you! Lots of ready to use code.

Core Java 1.1: Fundamentals (Sunsoft Press Java Series) by Cay S. Horstmann, Gary Cornell - This book is a wonderful book for the programers who have a prior knowledge of programming.

Java in a Nutshell: A Desktop Quick Reference (The Java Series) by David Flanagan, Mike Loukides (Editor) - Clear, concise Java reference. Great for transitions from C.

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